The Algorithm Is Shaping You More Than You Know

If your social feeds feel eerily personal, it’s because they are. Every pause, like and swipe teaches the system what to show you next. Over time, it doesn’t just reflect your interests. It reshapes them.Researchers are beginning to map just how quickly this happens. A University of Washington team analyzed more than nine million TikTok recommendations. Within the first thousand videos, the app had already locked onto users’ preferences and started serving content designed to maximize their time