Why is Jen Hatmaker popular with evangelical women?

I noticed from the latest round-up of Truthbomb Apologetics that Chad had found some interesting news about Jen Hatmaker. I remember that Jen Hatmaker, like Beth Moore, used to be a Southern Baptist and then left the denomination. I never pay much attention to these popular women. I prefer Walter Bradley, Stephen C. Meyer, Jay Richards, etc. Let’s see why they are different.First, let’s see the latest news about Jen Hatmaker, in the far-left New York Times: (archived)Jen Hatmaker wen