Spotify Will Now Put a Label on Artists Who Aren’t Real People

Spotify is making it easier to tell whether the artist you’re listening to is actually a person.The streaming platform announced Tuesday that, beginning in mid-September, it will start adding an “AI Persona” badge to artist profiles whose public identity appears to be AI-generated. The label will appear on artist pages, in Search results and alongside tracks in playlists, making it clear when listeners are streaming music from a virtual artist rather than a human performer.Artists can begin volu