KB Isn’t Interested in a Marketable Gospel

KB has never been particularly interested in making Christianity easier to swallow. But with his new album, This Cannot Be Sold, he’s taking aim at something he believes has become increasingly common: a version of faith that’s packaged, polished and profitable.For the rapper and author, the problem isn’t that artists, influencers or public figures talk about Jesus. It’s when Jesus becomes a marketing strategy rather than the center of the message. He believes the Church is living through a stra