5 Leadership Lessons From Starbucks Korea’s Marketing Disaster

One marketing campaign, and moment of insensitivity, and suddenly years of brand trust can disappeared instantly. That is the painful lesson from Starbucks Korea’s recent marketing controversy.  The company launched a promotion for its new steel “Tank” tumblers and designated May 18 as “Tank Day.”  Unfortunately, May 18 is also the anniversary of the 1980 […]