Why Is It So Hard to Finish What You Start? Jon Acuff Has a Theory — and a Solution

At some point, almost everyone has a version of this story: You start something with real momentum — a workout plan, a side project, a writing habit, a career pivot. For a few days, maybe even a few weeks, it works. Then life gets busy. You miss a day. Then another. Suddenly, the thing that once felt exciting starts to feel quietly out of reach.It doesn’t usually end with a dramatic decision to quit. It just… fades.Jon Acuff, author of the new book Procrastination Proof, has spent a lot of time