Shaping Value to Enter Emerging Markets Like Africa - Africa Good News

This is an excerpt from the Shaping Value to Enter African Markets chapter in the forthcoming book, Growing Rich in the New Africa. In Redefining Business in the New Africa, I shared about leveraging trust networks to do business in Africa, offering a straight-forward framework. But, I also noted that trust is not enough. Leveraging any network in global business needs to incorporate value and trust, hence, the name “trust-value” networks. Read more...